Vital Strategies and Counter Tools are bringing together experts from North America for an interactive webinar, sharing experiences, resources and tools for effective implementation and enforcement of tobacco control policies at the point of sale. Join us to understand why these policies are important, common challenges and the tools regulators can use to build compliance. Learn about evidence and best practice for retailer education programs and hear how New York City uses data to inform interventions and strategies. There will be time to ask questions and explore how to accelerate progress at the point of sale in your jurisdiction.
The webinar will be in English with simultaneous translation available in Bahasa Indonesian, Portuguese, and Spanish.
- The role of point of sale regulations in tobacco control, common implementation challenges and factors affecting compliance
- Resources for supporting increased compliance at the point of sale, including regulatory tools, retailer education, monitoring and inspections
- Best practices, challenges and lessons learned from North America
- Dr. Brian King, Executive Vice President for U.S. Programs, Campaign for Tobacco-Free Kids
- Les Hagen, Executive Director, ASH Canada
- John Jasek, Director of Research and Evaluation, Bureau of Chronic Disease Prevention, New York City Department of Health and Mental Hygiene
- Mollie Mayfield, Senior Policy Analyst, Counter Tools
- Kathy Wright, Director, Vital Strategies
Dr. Brian King is the Executive Vice President, U.S. Programs, at the Campaign for Tobacco-Free Kids. Dr. King has worked for more than two decades to provide sound scientific evidence to inform tobacco control policy and to effectively communicate this information to key stakeholders, including decision makers, the media, and the general public. Prior to joining the Campaign for the Tobacco-Free Kids, he served as the Director of the Center for Tobacco Products at the U.S. Food and Drug Administration. He previously served as the Deputy Director for Research Translation in the Office on Smoking and Health at the U.S. Centers for Disease Control and as the executive editor of Morbidity & Mortality Weekly Report. He has authored more than 200 scientific journal articles related to tobacco prevention and control, served as senior associate editor for multiple U.S. Surgeon General’s Reports on tobacco, and was lead author of CDC’s 2014 evidence-based guide, “Best Practices for Comprehensive Tobacco Control Programs.” Dr. King holds a Ph.D. and M.P.H. in Epidemiology from the State University of New York at Buffalo.
Les Hagen is the Executive Director of (ASH Canada) and has served in this capacity for over three decades. Les also serves as the North America lead for the tobacco control section of The International Union Against Tuberculosis and Lung Disease. In his role with ASH, Les has provided regional, national and global leadership on tobacco reduction and has helped to secure numerous significant policy measures. These measures have included policies to improve tobacco retailer compliance. Les has participated in several summits for the WHO Framework Convention on Tobacco Control (FCTC) as the official NGO representative for Canada. In 2022, Les led the development of the Global Tobacco Control Progress Hub—the world’s first open-access public health treaty surveillance platform. Les has received numerous awards for his work in tobacco control, including a Meritorious Service Medal from the Governor General of Canada.
John Jasek is the Director of Research and Evaluation in the Bureau of Chronic Disease Prevention at the New York City Health Department. Since joining the agency in 2005, he has worked extensively on the City’s tobacco control efforts, including program evaluation, policy and media development. He holds an MPA in Health Policy and Management from NYU Wagner.
Mollie Mayfield is a Senior Policy Analyst at Counter Tools. She has a decade of experience working on commercial tobacco prevention and control in the retail environment. In that time she has worked with Counter Tools' client-partners across the country providing technical assistance, training, consultation, and subject matter expertise on policy, systems, and environmental solutions for improving the health of the retail environment and advancing health equity, and she has served as the managing editor of CounterTobacco.org. She received her Master of Public Health in Health Behavior from the University of North Carolina at Chapel Hill and her BA in Psychology with a concentration in Community and Global Health from Macalester College.
Kathy Wright is a Director in the Tobacco Control Division at Vital Strategies. She has over 15 years' experience managing international programs in global health and development. Since 2018, Kathy has been leading the Policy Implementation Program, supporting 25+ cities to improve compliance with tobacco control laws, and managing the Tobacco Control Implementation Hub.