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Use the search bar or filters to find guides, sample materials, research articles and more to facilitate tobacco control policy implementation.
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Webinar - Improving Retailer Compliance with Tobacco Control Policies
Author: Vital Strategies
Watch this webinar, where Vital Strategies and Counter Tools bring together experts from North America for an interactive webinar, sharing experiences, resources and tools for effective implementation and enforcement of tobacco control policies at the point of sale.
Tobacco Vendors and Their Compliance with Tobacco Control Laws in Mangalore City, Karnataka, India
Author: Vital Strategies
This study assesses tobacco vendor density in Mangalore, Karnataka in January, 2025. 
Tobacco Vendor Density and Compliance with Tobacco Control Laws in Sikar, Rajasthan, India
Author: Vital Strategies
This study assesses tobacco vendor density in Sikar, Rajasthan in January, 2025. 
Webinar - Tobacco Control Law Implementation: How Cambodia Successfully Implemented Its Smoke-Free Law
Author: Vital Strategies
Watch this webinar, featuring high-level members of Cambodia's government, to learn more about how the country successfully implemented its smoke-free law. Speakers share examples from their work to implement policies for tobacco smoke-free cities, along with the successes, challenges and lessons learned.
Restricting Digital Marketing
Author: World Health Organization
This publication describes ways in which Member States can translate marketing restrictions in the context of tobacco and other products that create health risk, into the digital environment. It provides an overview of available policy options, best-practices for digital monitoring, and a guide to policy enforcement in the digital environment. Information about enforcement can be found in Section 8. 
WEBINAR - TOBACCO CONTROL LAW IMPLEMENTATION: CITY-LEVEL INITIATIVES TO IMPROVE COMPLIANCE AND PROTECT THE PUBLIC FROM THE HARMS OF TOBACCO
Author: Vital Strategies
Watch this webinar in which city leaders share their experiences implementing smoke-free laws, bans on tobacco advertising, promotion and sponsorship (TAPS) at points of sale, and tobacco vendor licensing policies. Speakers share examples from their work to implement policies for tobacco smoke-free cities, along with the successes, challenges and lessons learned.
WHO report on the global tobacco epidemic, 2023: protect people from tobacco smoke
Author: World Health Organization
The ninth WHO report on the global tobacco epidemic tracks the progress made by countries in tobacco control since 2008 and, marks 15 years since the introduction of the MPOWER technical package which is designed to help countries implement the demand-reduction measures of the WHO Framework Convention on Tobacco Control.
Examples of Smokefree Tobacco Control Campaigns in Vietnam
Author: Vital Strategies
Three examples of education campaigns in Vietnam focusing on the health harms of smoking around others in public places and restaurants, smoking tobacco in the workplace, and the penalties applicable for people who smoke on public transport.
Examples of Tobacco Control Law Educational Ads in Bangladesh
Author: Vital Strategies
Two examples of educational campaign ads that ran in Bangladesh to inform the public of existing laws prohibiting smoking in public places, tobacco advertisements, promotion and sponsorship (TAPS) and sale of tobacco to and by minors.
Evaluation of Tobacco Free Film and Television Policy in India
Author: Vital Strategies
This study was conducted to gauge the extent of implementation of the tobacco free film rule in India, to identify patterns in compliance and violations, and to identify opportunities for strengthening the rule.
WHO report on the global tobacco epidemic 2021: addressing new and emerging products
Author: WHO (2021)
The eighth WHO report on the global tobacco epidemic tracks the progress made by countries in tobacco control since 2008 including data on electronic nicotine delivery systems, such as ‘e-cigarettes’.
Best practices on implementation of the tobacco advertising and display ban at point of sale (Article 13 of the WHO FCTC): a four-country case study
Author: WHO (2015)
This report reviews the relevant legislation related to the POS advertising and display bans and examines experience with enforcement and monitoring in four countries: Ireland, Norway, Finland and the UK.
Advanced country practices in the implementation of WHO FCTC Article 13 and its guidelines
Author: WHO (2018)
Advanced practices and lessons learned from Parties in the implementation of Article 13, with a focus on combatting cross-border advertising and the depiction of tobacco in entertainment media.
Dhuann Smokefree Ad Campaign
Author: Vital Strategies
Smokefree ad from India depicting the dangers of secondhand smoke and sharing information on the smoking ban in public places. Adaptions from Turkey and Bangladesh and the press release materials from each ad.
Campaign Beacon - Tobacco Control Strategic Communications
Author: Vital Strategies
Campaign Beacon is an online resource from Vital Strategies of tested and proven, best practice media campaign materials designed to support tobacco control health objectives.
WHO Compliance Data for smokefree and TAPS
Author: World Health Organization
Country-level compliance data that accompanies the WHO's annual report on the Global Tobacco Epidemic.
WHO Tobacco product regulation: building laboratory testing capacity
Author: World Health Organization (2018)
The new tobacco laboratory guide is a useful resource for countries, and provides regulators and policymakers with comprehensible information on how to test tobacco products, what products to test, and how to use testing data in a meaningful way to support regulation.
WHO Tobacco Product Regulation: Basic Handbook
Author: World Health Organization (2018)
The “Tobacco product regulation: basic handbook” provides a basic reference document for non-scientist regulators in any country and serves as a tool for health authorities and other interested parties seeking resources and planning on how to monitor, evaluate, and regulate tobacco products. Further, the handbook includes relevant country case studies detailing specific approaches enacted globally.
Case Study: Regulatory approaches to tobacco products, menthol in tobacco products
Author: World Health Organization (2018)
This set of case study, focusing specifically on regulations of menthol in tobacco products, provide practical guidance to countries by describing effective regulatory strategies in tobacco product regulation, including lessons learned and challenges encountered in developing and implementing menthol related regulation.
WHO Key Elements of Tobacco Control Legislation
Author: World Health Organization
The World Health Organizations Tobacco Free Initiative (TFI) list of key elements of legislation for tobacco control.
WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, QUITTING TOBACCO USE, 2019
Author: World Health Organization
This report, WHO’s seventh in the series, provides a country-level examination of the global tobacco epidemic and identifies countries that have applied selected measures for reducing tobacco use. This report focuses on supporting tobacco users to increase cessation success.
Tobacco Atlas 6th edition and Companion Website
Author: Drope et al.
The sixth edition of Tobacco atlas and its companion website provide comprehensive guidance on tobacco control issues and tools used to counter them. Use the Tobacco Atlas to explore key issues and solutions and the companion website to search for country specific information.
Stakeholder Mapping Tool
Author: World Health Organization
This online tool was developed by WHO to support stakeholder mapping in Family Planning but can be adapted for use in tobacco control.
WHO FCTC Tobacco Control Glossary 2015 Edition
Author: World Health Organization
This WHO FCTC glossary defines terms used in the FCTC and its instruments. It can be used for educational purposes and to aid a better understanding of the FCTC.
WHO FCTC Global Progress Report, 2018
Author: World Health Organization
The 2018 global progress report on the implementation of WHO FCTC.
Evaluation of Smoking-related Deaths Averted Due to Three Years of Policy Progress, 2013
Author: Levy et al. (2013)
This study aims to determine the number of smoking-attributable deaths were averted due to the implementation of MPOWER policies.
Global Evidence Review on the Implementation and Effectiveness of TC Measures
Author: The International Tobacco Control Policy Evaluation Project
This report reviews the global evidence on the impact of the WHO FCTC implementation of tobacco control legislation.
WHO: Making Cities Smokefree, 2011
Author: World Health Organization
This WHO publication offers practical guidance to assist staff and city officials prepare for and implement smokefree legislation.
WHO FCTC Implementation Guidelines
Author: World Health Organization
This publication contains the guidelines adopted by the Conference of the Parties (COP) to the WHO Framework Convention on Tobacco Control (WHO FCTC) at its second (2007), third (2008), fourth (2010) and fifth (2012) sessions.
Enforcement of and compliance with tobacco control legislation: A guide for the AFRO region
Author: World Health Organization
This guide from the WHO Regional Office for Africa provides useful tools for all those involved in promoting enforcement of, and compliance with, tobacco control legislation.
WHO Report on the Global Tobacco Epidemic, 2013
Author: World Health Organization
This report, WHO’s fourth in the series, provides a country-level examination of the global tobacco epidemic and identifies countries that have applied selected measures for reducing tobacco use. This report focuses on Enforcing bans on tobacco advertising, promotion and sponsorship.
Examples of Smokefree Implementation Protocols
Author: Various
Examples of smokefree protocols to support the implementation of smokefree policies.
WHO 2008 Tobacco Industry Interference with Tobacco Control
Author: World Health Organization
This document aims to provide background and contextual information on tobacco industry interference practices and how Contracting Parties to the WHO FCTC can monitor industry interference efforts and better implement FCTC Article 5.3 guidelines.
WHO FCTC Guide on How to Conduct Industry Monitoring
Author: World Health Organization
Tobacco industry interference remains the most significant barrier to the global implementation of Article 5.3 of the WHO FCTC. This guide aims to assist parties in their efforts to implement and protect tobacco control efforts from tobacco industry interference.
Tobacco Unmasked
Author: Centre for Combating Tobacco
Tobacco Unmasked is the information portal of the Centre for Combating Tobacco in Sri Lanka. It provides information and profiles on tobacco companies, their employees, their allies, and other institutions linked with them. The portal also describes industry strategies and arguments against tobacco control efforts.
STOP Crooked 9: Nine ways the Tobacco Industry Undermines Health Policy
Author: STOP
The Crooked Nine report outlines the tobacco industry's strategies, techniques, and tactics to undermine tobacco control using case studies from around the world. It is designed to help the tobacco control community predict the industry's actions and counter industry interference.