Resource Library

Author: Vital Strategies

Watch this webinar, where Vital Strategies and Counter Tools bring together experts from North America for an interactive webinar, sharing experiences, resources and tools for effective implementation and enforcement of tobacco control policies at the point of sale.

Author: Bhojani et al (2025)

Author: Organisation for Economic Co-operation and Development (OECD)

Author: Government of India

Author: The Union (2022)

The Union’s Tobacco Control Department produced a new factsheet on Implementation and Enforcement and offers a deep dive into the topic, summarizing evidence, defining key terms, and providing practical guidance and evidence-based recommendations.

Author: UNDP

A toolkit to provide a roadmap for establishing multisectoral strategies, plans and programmes for tobacco control in line with WHO FCTC Article 5.1.

Author: Vital Strategies

Two examples of educational campaign ads that ran in Bangladesh to inform the public of existing laws prohibiting smoking in public places, tobacco advertisements, promotion and sponsorship (TAPS) and sale of tobacco to and by minors. 

Author: US Public Health Consortium

A joint statement from a consortium of US public health organizations setting forth principles to help health departments, decisionmakers, advocates, and other stakeholders advance equitable enforcement practices related to the purchase, possession, sale, and distribution of all tobacco products.

Author: Male et al (2022)

This analysis focuses on understanding difficulties in managing industry engagement across government ministries and in developing effective whole-of government accountability for tobacco control.

Author: Australian Government

This policy outlines the principles used to guide the Australian Government's decisions and actions in enforcing tobacco advertising, packaging and product laws.

Author: Campaign for Tobacco-Free Kids

The Global Health Advocacy Incubator by Campaign for Tobacco-Free Kids provides strategic support to advocates planning and executing high impact campaigns to enact and implement laws that save lives.

Author: Johns Hopkins University

This course offers free instructional training to people interested in learning more about tobacco control.

Author: Ahuja et al. (2018)

Implementation of tobacco control law by police personnel in India. This study aimed to assess knowledge and attitudes.

Author: World Health Organization (2018)

The “Tobacco product regulation: basic handbook” provides a basic reference document for non-scientist regulators in any country and serves as a tool for health authorities and other interested parties seeking resources and planning on how to monitor, evaluate, and regulate tobacco products. Further, the handbook includes relevant country case studies detailing specific approaches enacted globally.

Author: World Health Organization (2018)

This set of case study, focusing specifically on regulations of menthol in tobacco products, provide practical guidance to countries by describing effective regulatory strategies in tobacco product regulation, including lessons learned and challenges encountered in developing and implementing menthol related regulation.

Author: World Health Organization

The World Health Organizations Tobacco Free Initiative (TFI) list of key elements of legislation for tobacco control.

Author: Campaign for Tobacco-Free Kids

Search and download factsheets and summaries of tobacco control legislation and regulations from around the world. Search by country, region, keyword, tobacco control measure, or type of legal action.

Author: STOP

This report uses publicly available information on tobacco industry interference in 34 countries and their respective governments’ responses to these interferences to interpret key findings and rank the countries on several interference indicators.

Author: Drope et al.

The sixth edition of Tobacco atlas and its companion website provide comprehensive guidance on tobacco control issues and tools used to counter them. Use the Tobacco Atlas to explore key issues and solutions and the companion website to search for country specific information.

Author: World Health Organization

This online tool was developed by WHO to support stakeholder mapping in Family Planning but can be adapted for use in tobacco control.

Author: Association for Better Pakistan (2019)

This report assesses the model and achievements of the implementation of The West Pakistan Tobacco Vend Act-1958 since 2015.

Author: The Union

This Guide provides steps and sample materials to assess compliance with health warning labels, 

Author: ASH Australia

"Countering Tobacco Tactics" is a guide to help policymakers and tobacco control advocates identify, monitor, expose, challenge, and counter tobacco industry tactics in order to prevent industry interference in public health and health policy.

Author: The Union

The Union’s FCTC Article 5.3 Toolkit provides step-by-step guidance for governments on preventing tobacco industry interference and protecting tobacco control laws and policies.

Author: World Bank

This report analyzes how economic fear influences policymakers when contemplating tobacco control efforts. It also demonstrates the economic benefits of tobacco control policies and the responsibility of governments to reduce potential costs of tobacco control efforts.

Author: Thrasher et al. (2008)

This case study describes the impact of the sociocultural and political-economic context of Mexico on WHO-FCTC policy uptake. It examines advancing tobacco control policy through strategic, contextually-specific communication efforts and uses smokefree policy to illustrate barriers to compliance in the Mexican context.

Author: World Health Organization

This WHO FCTC glossary defines terms used in the FCTC and its instruments. It can be used for educational purposes and to aid a better understanding of the FCTC.

Author: World Health Organization

The 2018 global progress report on the implementation of WHO FCTC. 

Author: Levy et al. (2013)

This study aims to determine the number of smoking-attributable deaths were averted due to the implementation of MPOWER policies. 

Author: Levy et al. (2018)

This study aims to evaluated the global progress of the six MPOWER measures and their impact across 88 countries that have adopted one or more measure from 2007 to 2014.

Author: Proctor et al. (2010)

This paper proposes a general working taxonomic of eight implementation elements to measure implementation outcomes, advance implementation processes, and improve effectiveness of implementation strategies.

Author: The International Tobacco Control Policy Evaluation Project

This report reviews the global evidence on the impact of the WHO FCTC implementation of tobacco control legislation. 

Author: The Tobacco Law Project

This report evaluates the enforcement practices, and barriers of the Commercial Youth Access Enforcement efforts in Minnesota, USA, providing recommendation for future enforcement efforts. 

Author: Department of Health and Social Care, UK Government

An example of a national delivery and monitoring plan. Published in conjunction with the Tobacco Control Plan for England, it identifies lead agencies, milestones and metrics to measure success.

Author: World Health Organization

This publication contains the guidelines adopted by the Conference of the Parties (COP) to the WHO Framework Convention on Tobacco Control (WHO FCTC) at its second (2007), third (2008), fourth (2010) and fifth (2012) sessions. 

Author: World Health Organization

This guide from the WHO Regional Office for Africa provides useful tools for all those involved in promoting enforcement of, and compliance with, tobacco control legislation.

Author: Washington University Center for Public Health Systems Science

Set of tools for program sustainability including a self assessment guide and a program framework guide. 

Author: The Union

A tool to measure the sustainability of national tobacco control programmes. Includes a report of tobacco control sustainability assessments from 24 countries with the world’s highest tobacco burden.

Author: Public Health Ontario

An example of a research synthesis to inform tobacco control policy and strategy. This report from Ontario, Canada, provides a comprehensive assessment of the tobacco control interventions that would have the greatest impact on reducing tobacco use and its associated burden in Ontario.

Author: World Health Organization

This document aims to provide background and contextual information on tobacco industry interference practices and how Contracting Parties to the WHO FCTC can monitor industry interference efforts and better implement FCTC Article 5.3 guidelines.

Author: World Health Organization

Tobacco industry interference remains the most significant barrier to the global implementation of Article 5.3 of the WHO FCTC. This guide aims to assist parties in their efforts to implement and protect tobacco control efforts from tobacco industry interference. 

Author: Lee et al. (2012)

This article reviews published research on tobacco industry activities that interfere with tobacco control policies and encourage tobacco use in LMICs to more thoroughly understand industry practices and strategies in LMICs.

Author: University of California San Francisco

The University of California San Francisco database contains over 14 million archived documents on tobacco industry activities, including advertising, manufacturing, marketing, scientific research, and political activities. In particular, the database provides access to internal industry documents made public during United States v. Philip Morris USA Inc., et al. and other litigation cases.

Author: SEATCA

Tobacco Control Industry Watch provides facts and figures, publications, and media updates for the South East Asian Tobacco Control Alliance (SEATCA). With a focus on Articles 5.3 and 13, guidelines, toolkits, and in-country statuses are also available to further the effective implementation of the WHO FCTC in ASEAN countries. 

Author: Centre for Combating Tobacco

Tobacco Unmasked is the information portal of the Centre for Combating Tobacco in Sri Lanka. It provides information and profiles on tobacco companies, their employees, their allies, and other institutions linked with them. The portal also describes industry strategies and arguments against tobacco control efforts.

Author: The University of Bath

Tobacco Tactics investigates tobacco industry strategies and tactics for undermining tobacco control efforts and provides rigorously researched reports, profiles, and information on industry players, allies, and activities. 

Author: Landman et al. (2002)

This article analyzes tobacco industry documents to determine why industry-sponsored youth smoking prevention programs were developed, how they were used to fight tobacco control policy and programming, and their lack of effect on youth smoking prevalence. 

Author: Apollonio et al. (2008)

This article analyzes the tobacco industry self-regulation "We Card" program. It exposes "We Card" as ineffective and structured to improve the industry's public image and limit tobacco control policies and their enforcement.

Author: STOP

Stopping Tobacco Organizations and Products (STOP) works to understand and expose the tobacco industry’s efforts to derail tobacco control and hook a new generation of users. STOP's Resources Archive arms and supports stakeholders with tools and resources to counter the industry, including the latest analyses, reports, and information on the industry’s tactics. 

Author: Ulucaniar et al. (2016)

This article outlines a model that provides an evidence-based summary of corporate political strategies used by the tobacco industry. The model enables public health practitioners to anticipate these strategies and develop realistic assessments of the industry’s claims.

Author: The Observatory

This website offers detailed information and data on the tactics used by the tobacco industry in Brazil, the legislative measures Brazil is adopting to meet FCTC and WHO directives, and the people and organizations involved with the tobacco industry that lobby against tobacco control measures in Brazil. The website is available in English, Portuguese, and Spanish.

Author: STOP

This report uses publicly available information on tobacco industry interference in 33 countries and their respective governments’ responses to these interferences to interpret key findings and rank the countries on several interference indicators.

Author: FIC Argentina

This report compiles case studies with the aim of exposing the tobacco industry's strategies for blocking tobacco control efforts and disseminates information on the counter efforts of four civil society organizations in Argentina, Brazil, Colombia, and Mexico.

Author: Gilmore et al. (2015)

This article explores the tobacco industry's practices in low and middle-income countries (LMICs), given the industry's growing interest, investment, and interference in these regions. It focuses on how exposing the industry's misconduct is necessary for both the implementation of the WHO FCTC and more 'endgame' solutions to the tobacco epidemic.

Author: Campaign for Tobacco-Free Kids

The Campaign for Tobacco-Free Kids Industry Watch project seeks to hold the tobacco industry accountable by providing facts about how tobacco companies operate and working to expose and stop the industry’s harmful activities. The Industry Watch website contains helpful resources, including factsheets, industry profiles, reports and studies, presentations, press releases, and key websites.

Author: STOP

The Crooked Nine report outlines the tobacco industry's strategies, techniques, and tactics to undermine tobacco control using case studies from around the world. It is designed to help the tobacco control community predict the industry's actions and counter industry interference. 

Author: The Africa Centre For Tobacco Industry Monitoring

The Africa Centre For Tobacco Industry Monitoring And Policy Research (ATIM) is an observatory that offers up-to-date information on activities and developments in the tobacco industry that could have an impact on tobacco control policies. ATIM provides industry monitoring across Africa, as recommended by the Guidelines for implementation of Article 5.3 of the WHO FCTC, evaluates the impact of tobacco control policy, and informs stakeholders within the tobacco control community of ongoing developments.

Author: ATCA

The African Tobacco Control Alliance (ATCA) is a Pan-African network of more than 120 civil society organizations that monitors and responds to industry interference and provides regional resources. This page provides case studies of African countries and organizations responding to tobacco industry interference.

Author: McDaniel et al. (2017)

This article is a case study ion Philip Morris' involvement in the cessation arena and an evaluation of how and why PM supports cessation programs. It illustrates a notable example of industry interference that undermines effective tobacco control.