Resource Library

Author: Vital Strategies

Watch this webinar, where Vital Strategies and Counter Tools bring together experts from North America for an interactive webinar, sharing experiences, resources and tools for effective implementation and enforcement of tobacco control policies at the point of sale.

Author: Bhojani et al (2025)

Author: Organisation for Economic Co-operation and Development (OECD)

Author: Smoke-Free Benguet

Author: SEATCA

Author: Vital Strategies

Watch this webinar, featuring high-level members of Cambodia's government, to learn more about how the country successfully implemented its smoke-free law. Speakers share examples from their work to implement policies for tobacco smoke-free cities, along with the successes, challenges and lessons learned. 

Author: Government of India

Author: World Health Organization

Author: Vital Strategies

Watch this webinar in which city leaders share their experiences implementing smoke-free laws, bans on tobacco advertising, promotion and sponsorship (TAPS) at points of sale, and tobacco vendor licensing policies. Speakers share examples from their work to implement policies for tobacco smoke-free cities, along with the successes, challenges and lessons learned. 

Author: World Health Organization

The ninth WHO report on the global tobacco epidemic tracks the progress made by countries in tobacco control since 2008 and, marks 15 years since the introduction of the MPOWER technical package which is designed to help countries implement the demand-reduction measures of the WHO Framework Convention on Tobacco Control. 

Author: Uang et al (2017)

Assessment of the national smokfree policy implementation in Colombia.

Author: Various

Examples of tobacco advertisement, promotion and sponsorship (TAPS) ban protocols to support the implementation of various TAPS ban policies.

Author: Pan American Health Organization (2010 & 2019)

This two part case study presents the initial implementation process of tobacco-free environments in São Paulo, Brazil after The São Paulo Anti Tobacco Law was passed in 2009, and it's continued implementation 10 years later. Documents available in Portuguese.

Author: The Union (2022)

The Union’s Tobacco Control Department produced a new factsheet on Implementation and Enforcement and offers a deep dive into the topic, summarizing evidence, defining key terms, and providing practical guidance and evidence-based recommendations.

Author: UNDP

A toolkit to provide a roadmap for establishing multisectoral strategies, plans and programmes for tobacco control in line with WHO FCTC Article 5.1.

Author: WHO (2015)

This report reviews the relevant legislation related to the POS advertising and display bans and examines experience with enforcement and monitoring in four countries: Ireland, Norway, Finland and the UK.

Author: WHO (2018)

Advanced practices and lessons learned from Parties in the implementation of Article 13, with a focus on combatting cross-border advertising and the depiction of tobacco in entertainment media.

Author: US Public Health Consortium

A joint statement from a consortium of US public health organizations setting forth principles to help health departments, decisionmakers, advocates, and other stakeholders advance equitable enforcement practices related to the purchase, possession, sale, and distribution of all tobacco products.

Author: SEATCA (2020)

A report detailing Implementation of Article 8 in the ASEAN region, 2020.

Author: SEATCA (2019)

A review of fiscal markings, track-and-trace mechanisms, and licensing systems in the ASEAN region.

Author: San Francisco Tobacco-Free Project

This case study describes the San Francisco Tobacco Retail Density Policy, examines the key strategies and lessons learned in developing a retail density policy, and explores the early impact of the policy in the first year of implementation.

Author: Male et al (2022)

This analysis focuses on understanding difficulties in managing industry engagement across government ministries and in developing effective whole-of government accountability for tobacco control.

Author: Australian Government

This policy outlines the principles used to guide the Australian Government's decisions and actions in enforcing tobacco advertising, packaging and product laws.

Author: The Union (2021)

The Union is partnered with experts to highlight real world case studies on how the tobacco industry undermines tobacco control policy implementation and enforcement, with a focus on the retail environment. View the webinar presentations and learn about the strategies adopted to limit the impact of these tactics on the implementation of tobacco control policies. 

Author: Ahuja et al. (2018)

Implementation of tobacco control law by police personnel in India. This study aimed to assess knowledge and attitudes.

Author: Ian McLaughlin, Tobacco Control Legal Consortium (2010)

This report looks at retailer licensing to support enforcement, and for controlling the location and concentration of tobacco retailers and imposing additional restrictions on the sale and promotion of tobacco products.

Author: STOP

This report uses publicly available information on tobacco industry interference in 34 countries and their respective governments’ responses to these interferences to interpret key findings and rank the countries on several interference indicators.

Author: Baguio Health Service Office

City of Baguio, Philippines, smokefree website shares good practices from the city, provides a platform for reporting smokefree policy violations and contains a database of protocols and forms for enforcement actions. 

Author: Drope et al.

The sixth edition of Tobacco atlas and its companion website provide comprehensive guidance on tobacco control issues and tools used to counter them. Use the Tobacco Atlas to explore key issues and solutions and the companion website to search for country specific information.

Author: ASH Australia

"Countering Tobacco Tactics" is a guide to help policymakers and tobacco control advocates identify, monitor, expose, challenge, and counter tobacco industry tactics in order to prevent industry interference in public health and health policy.

Author: The Union

The Union’s FCTC Article 5.3 Toolkit provides step-by-step guidance for governments on preventing tobacco industry interference and protecting tobacco control laws and policies.

Author: Food and Drug Administration (US)

Report on the last five years of the FDA Center for Tobacco Products Office compliance and enforcement activities.

Author: Various

Collection of example flyers and leaflets from tobacco control initiatives around the globe for different venues types, including restaurants, sports clubs, government buildings, tobacco retailers and more. 

Author: Drope & Glantz (2003)

This article describes how the British Columbia Capital Regional District systematically organized an educational campaign, enacted and enforced a series of bylaws, exposed industry interference to successfully pass and implement a 100% smokefree bylaw in all public places. 

Author: National Health Service, UK

This document is England's official guide on their 2007 smokefree law. It is directed towards managers responsible for complying with the smokefree law in workplaces and public places.

Author: Wynne et al. (2018)

Comprehensive literature review to provide evidence for effective enforcement strategies and suggest measures to improve policy compliance. 

Author: Mendes et al. (2017)

The aim of this study is to evaluate the perceived enforcement of anti-smoking legislation on 4 Brazilian cities. 

Author: World Health Organization

This WHO publication offers practical guidance to assist staff and city officials prepare for and implement smokefree legislation. 

Author: Byron et al. (2019)

A review and research agenda on the challenges of implementing smokefree policies in low- and middle-income countries, identifying five areas where progress is urgently needed.

Author: Mlinarić et al. (2019)

Study that analyzes existing smokefree evidence and translates it into recommendations to improve smokefree implementation in outdoor venues.

Author: Department of Health and Social Care, UK Government

An example of a national delivery and monitoring plan. Published in conjunction with the Tobacco Control Plan for England, it identifies lead agencies, milestones and metrics to measure success.

Author: World Health Organization

This publication contains the guidelines adopted by the Conference of the Parties (COP) to the WHO Framework Convention on Tobacco Control (WHO FCTC) at its second (2007), third (2008), fourth (2010) and fifth (2012) sessions. 

Author: HealthBridge

This booklet provides an overview of key smokefree enforcement issues and sources of more information- because the authors live in Bangladesh this booklet draws heavily on examples from that country, but most of the issues are universal and approaches should easily be adaptable.

Author: World Health Organization

This guide from the WHO Regional Office for Africa provides useful tools for all those involved in promoting enforcement of, and compliance with, tobacco control legislation.

Author: World Health Organization

This report, WHO’s fourth in the series, provides a country-level examination of the global tobacco epidemic and identifies countries that have applied selected measures for reducing tobacco use. This report focuses on Enforcing bans on tobacco advertising, promotion and sponsorship.

Author: Washington University Center for Public Health Systems Science

Set of tools for program sustainability including a self assessment guide and a program framework guide. 

Author: The Union

A tool to measure the sustainability of national tobacco control programmes. Includes a report of tobacco control sustainability assessments from 24 countries with the world’s highest tobacco burden.

Author: Global Smokefree Partnership

This toolkit from the Global Smoke-free Partnership draws on the experience of jurisdictions that have successfully implemented strong smoke-free laws, and captures some of the important lessons common to these efforts.

Author: Various

Examples of smokefree protocols to support the implementation of smokefree policies.

Author: Public Health Ontario

An example of a research synthesis to inform tobacco control policy and strategy. This report from Ontario, Canada, provides a comprehensive assessment of the tobacco control interventions that would have the greatest impact on reducing tobacco use and its associated burden in Ontario.

Author: World Health Organization

This document aims to provide background and contextual information on tobacco industry interference practices and how Contracting Parties to the WHO FCTC can monitor industry interference efforts and better implement FCTC Article 5.3 guidelines.

Author: World Health Organization

Tobacco industry interference remains the most significant barrier to the global implementation of Article 5.3 of the WHO FCTC. This guide aims to assist parties in their efforts to implement and protect tobacco control efforts from tobacco industry interference. 

Author: Lee et al. (2012)

This article reviews published research on tobacco industry activities that interfere with tobacco control policies and encourage tobacco use in LMICs to more thoroughly understand industry practices and strategies in LMICs.

Author: University of California San Francisco

The University of California San Francisco database contains over 14 million archived documents on tobacco industry activities, including advertising, manufacturing, marketing, scientific research, and political activities. In particular, the database provides access to internal industry documents made public during United States v. Philip Morris USA Inc., et al. and other litigation cases.

Author: SEATCA

Tobacco Control Industry Watch provides facts and figures, publications, and media updates for the South East Asian Tobacco Control Alliance (SEATCA). With a focus on Articles 5.3 and 13, guidelines, toolkits, and in-country statuses are also available to further the effective implementation of the WHO FCTC in ASEAN countries. 

Author: Centre for Combating Tobacco

Tobacco Unmasked is the information portal of the Centre for Combating Tobacco in Sri Lanka. It provides information and profiles on tobacco companies, their employees, their allies, and other institutions linked with them. The portal also describes industry strategies and arguments against tobacco control efforts.

Author: The University of Bath

Tobacco Tactics investigates tobacco industry strategies and tactics for undermining tobacco control efforts and provides rigorously researched reports, profiles, and information on industry players, allies, and activities. 

Author: Landman et al. (2002)

This article analyzes tobacco industry documents to determine why industry-sponsored youth smoking prevention programs were developed, how they were used to fight tobacco control policy and programming, and their lack of effect on youth smoking prevalence. 

Author: Apollonio et al. (2008)

This article analyzes the tobacco industry self-regulation "We Card" program. It exposes "We Card" as ineffective and structured to improve the industry's public image and limit tobacco control policies and their enforcement.

Author: STOP

Stopping Tobacco Organizations and Products (STOP) works to understand and expose the tobacco industry’s efforts to derail tobacco control and hook a new generation of users. STOP's Resources Archive arms and supports stakeholders with tools and resources to counter the industry, including the latest analyses, reports, and information on the industry’s tactics. 

Author: Ulucaniar et al. (2016)

This article outlines a model that provides an evidence-based summary of corporate political strategies used by the tobacco industry. The model enables public health practitioners to anticipate these strategies and develop realistic assessments of the industry’s claims.

Author: The Observatory

This website offers detailed information and data on the tactics used by the tobacco industry in Brazil, the legislative measures Brazil is adopting to meet FCTC and WHO directives, and the people and organizations involved with the tobacco industry that lobby against tobacco control measures in Brazil. The website is available in English, Portuguese, and Spanish.

Author: STOP

This report uses publicly available information on tobacco industry interference in 33 countries and their respective governments’ responses to these interferences to interpret key findings and rank the countries on several interference indicators.

Author: FIC Argentina

This report compiles case studies with the aim of exposing the tobacco industry's strategies for blocking tobacco control efforts and disseminates information on the counter efforts of four civil society organizations in Argentina, Brazil, Colombia, and Mexico.

Author: Gilmore et al. (2015)

This article explores the tobacco industry's practices in low and middle-income countries (LMICs), given the industry's growing interest, investment, and interference in these regions. It focuses on how exposing the industry's misconduct is necessary for both the implementation of the WHO FCTC and more 'endgame' solutions to the tobacco epidemic.

Author: Eriksen & Chaloupka (2007)

This article reviews and analyses the diffusion of clean indoor air laws and the economic and public health impacts of their implementation. While research sponsored by the tobacco industry has raised concerns regarding the economic impact of smoke-free laws, scientific evidence indicates that clean indoor air laws are low-cost, safe, and effective.

Author: Campaign for Tobacco-Free Kids

The Campaign for Tobacco-Free Kids Industry Watch project seeks to hold the tobacco industry accountable by providing facts about how tobacco companies operate and working to expose and stop the industry’s harmful activities. The Industry Watch website contains helpful resources, including factsheets, industry profiles, reports and studies, presentations, press releases, and key websites.

Author: STOP

The Crooked Nine report outlines the tobacco industry's strategies, techniques, and tactics to undermine tobacco control using case studies from around the world. It is designed to help the tobacco control community predict the industry's actions and counter industry interference. 

Author: The Africa Centre For Tobacco Industry Monitoring

The Africa Centre For Tobacco Industry Monitoring And Policy Research (ATIM) is an observatory that offers up-to-date information on activities and developments in the tobacco industry that could have an impact on tobacco control policies. ATIM provides industry monitoring across Africa, as recommended by the Guidelines for implementation of Article 5.3 of the WHO FCTC, evaluates the impact of tobacco control policy, and informs stakeholders within the tobacco control community of ongoing developments.

Author: ATCA

The African Tobacco Control Alliance (ATCA) is a Pan-African network of more than 120 civil society organizations that monitors and responds to industry interference and provides regional resources. This page provides case studies of African countries and organizations responding to tobacco industry interference.

Author: McDaniel et al. (2017)

This article is a case study ion Philip Morris' involvement in the cessation arena and an evaluation of how and why PM supports cessation programs. It illustrates a notable example of industry interference that undermines effective tobacco control.

Author: Various

Examples of tobacco control strategic plans to provide guidance for creating comprehensive implementation and enforcement agendas, yearly plans and public health goal setting.