Resource Library

Author: Vital Strategies

Watch this webinar, where Vital Strategies and Counter Tools bring together experts from North America for an interactive webinar, sharing experiences, resources and tools for effective implementation and enforcement of tobacco control policies at the point of sale.

Author: Organisation for Economic Co-operation and Development (OECD)

Author: Vital Strategies

Watch this webinar, featuring high-level members of Cambodia's government, to learn more about how the country successfully implemented its smoke-free law. Speakers share examples from their work to implement policies for tobacco smoke-free cities, along with the successes, challenges and lessons learned. 

Author: World Health Organization

Author: Vital Strategies

Watch this webinar in which city leaders share their experiences implementing smoke-free laws, bans on tobacco advertising, promotion and sponsorship (TAPS) at points of sale, and tobacco vendor licensing policies. Speakers share examples from their work to implement policies for tobacco smoke-free cities, along with the successes, challenges and lessons learned. 

Author: World Health Organization

The ninth WHO report on the global tobacco epidemic tracks the progress made by countries in tobacco control since 2008 and, marks 15 years since the introduction of the MPOWER technical package which is designed to help countries implement the demand-reduction measures of the WHO Framework Convention on Tobacco Control. 

Author: The Union (2022)

The Union’s Tobacco Control Department produced a new factsheet on Implementation and Enforcement and offers a deep dive into the topic, summarizing evidence, defining key terms, and providing practical guidance and evidence-based recommendations.

Author: WHO (2018)

Advanced practices and lessons learned from Parties in the implementation of Article 13, with a focus on combatting cross-border advertising and the depiction of tobacco in entertainment media.

Author: The Union (2021)

The Union is partnered with experts to highlight real world case studies on how the tobacco industry undermines tobacco control policy implementation and enforcement, with a focus on the retail environment. View the webinar presentations and learn about the strategies adopted to limit the impact of these tactics on the implementation of tobacco control policies. 

Author: STOP

This report uses publicly available information on tobacco industry interference in 34 countries and their respective governments’ responses to these interferences to interpret key findings and rank the countries on several interference indicators.

Author: Drope et al.

The sixth edition of Tobacco atlas and its companion website provide comprehensive guidance on tobacco control issues and tools used to counter them. Use the Tobacco Atlas to explore key issues and solutions and the companion website to search for country specific information.

Author: ASH Australia

"Countering Tobacco Tactics" is a guide to help policymakers and tobacco control advocates identify, monitor, expose, challenge, and counter tobacco industry tactics in order to prevent industry interference in public health and health policy.

Author: The Union

The Union’s FCTC Article 5.3 Toolkit provides step-by-step guidance for governments on preventing tobacco industry interference and protecting tobacco control laws and policies.

Author: Various

Collection of example flyers and leaflets from tobacco control initiatives around the globe for different venues types, including restaurants, sports clubs, government buildings, tobacco retailers and more. 

Author: Wynne et al. (2018)

Comprehensive literature review to provide evidence for effective enforcement strategies and suggest measures to improve policy compliance. 

Author: World Health Organization

This WHO publication offers practical guidance to assist staff and city officials prepare for and implement smokefree legislation. 

Author: World Health Organization

This publication contains the guidelines adopted by the Conference of the Parties (COP) to the WHO Framework Convention on Tobacco Control (WHO FCTC) at its second (2007), third (2008), fourth (2010) and fifth (2012) sessions. 

Author: HealthBridge

This booklet provides an overview of key smokefree enforcement issues and sources of more information- because the authors live in Bangladesh this booklet draws heavily on examples from that country, but most of the issues are universal and approaches should easily be adaptable.

Author: World Health Organization

This report, WHO’s fourth in the series, provides a country-level examination of the global tobacco epidemic and identifies countries that have applied selected measures for reducing tobacco use. This report focuses on Enforcing bans on tobacco advertising, promotion and sponsorship.

Author: Global Smokefree Partnership

This toolkit from the Global Smoke-free Partnership draws on the experience of jurisdictions that have successfully implemented strong smoke-free laws, and captures some of the important lessons common to these efforts.

Author: Various

Examples of smokefree protocols to support the implementation of smokefree policies.

Author: World Health Organization

This document aims to provide background and contextual information on tobacco industry interference practices and how Contracting Parties to the WHO FCTC can monitor industry interference efforts and better implement FCTC Article 5.3 guidelines.

Author: World Health Organization

Tobacco industry interference remains the most significant barrier to the global implementation of Article 5.3 of the WHO FCTC. This guide aims to assist parties in their efforts to implement and protect tobacco control efforts from tobacco industry interference. 

Author: Lee et al. (2012)

This article reviews published research on tobacco industry activities that interfere with tobacco control policies and encourage tobacco use in LMICs to more thoroughly understand industry practices and strategies in LMICs.

Author: University of California San Francisco

The University of California San Francisco database contains over 14 million archived documents on tobacco industry activities, including advertising, manufacturing, marketing, scientific research, and political activities. In particular, the database provides access to internal industry documents made public during United States v. Philip Morris USA Inc., et al. and other litigation cases.

Author: The University of Bath

Tobacco Tactics investigates tobacco industry strategies and tactics for undermining tobacco control efforts and provides rigorously researched reports, profiles, and information on industry players, allies, and activities. 

Author: STOP

Stopping Tobacco Organizations and Products (STOP) works to understand and expose the tobacco industry’s efforts to derail tobacco control and hook a new generation of users. STOP's Resources Archive arms and supports stakeholders with tools and resources to counter the industry, including the latest analyses, reports, and information on the industry’s tactics. 

Author: Ulucaniar et al. (2016)

This article outlines a model that provides an evidence-based summary of corporate political strategies used by the tobacco industry. The model enables public health practitioners to anticipate these strategies and develop realistic assessments of the industry’s claims.

Author: STOP

This report uses publicly available information on tobacco industry interference in 33 countries and their respective governments’ responses to these interferences to interpret key findings and rank the countries on several interference indicators.

Author: Gilmore et al. (2015)

This article explores the tobacco industry's practices in low and middle-income countries (LMICs), given the industry's growing interest, investment, and interference in these regions. It focuses on how exposing the industry's misconduct is necessary for both the implementation of the WHO FCTC and more 'endgame' solutions to the tobacco epidemic.

Author: Campaign for Tobacco-Free Kids

The Campaign for Tobacco-Free Kids Industry Watch project seeks to hold the tobacco industry accountable by providing facts about how tobacco companies operate and working to expose and stop the industry’s harmful activities. The Industry Watch website contains helpful resources, including factsheets, industry profiles, reports and studies, presentations, press releases, and key websites.

Author: STOP

The Crooked Nine report outlines the tobacco industry's strategies, techniques, and tactics to undermine tobacco control using case studies from around the world. It is designed to help the tobacco control community predict the industry's actions and counter industry interference. 

Author: ATCA

The African Tobacco Control Alliance (ATCA) is a Pan-African network of more than 120 civil society organizations that monitors and responds to industry interference and provides regional resources. This page provides case studies of African countries and organizations responding to tobacco industry interference.

Author: McDaniel et al. (2017)

This article is a case study ion Philip Morris' involvement in the cessation arena and an evaluation of how and why PM supports cessation programs. It illustrates a notable example of industry interference that undermines effective tobacco control.