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Stakeholder Mobilization

Stakeholder Mobilization

GOAL: There is capacity and commitment to successfully implement the law and enforce it efficiently, leading to strong compliance.

Compliance with tobacco control laws requires a range of stakeholders to have the capacity and commitment to implement and enforce them effectively. Building support for the law, and ensuring all parties understand their responsibilities under it, paves the way for acceptance of the law and sustainable, long-term compliance.


Key elements of stakeholder mobilization include:

Use the navigation below to explore this page and find guidance and top tips on engaging stakeholders and capacity building.

  1. Engage, sensitize and mobilize key stakeholders
  2. Capacity building and training
  3. A role for civil society


Engage, sensitize and mobilize key stakeholders

It is critical to identify, understand and engage with all relevant groups.

Exactly who these stakeholders are will vary by location and by law; implementing smoke-free laws versus tobacco product content laws, for example, will require engagement with different sets of stakeholders.

Key stakeholders should be included in enforcement planning, monitoring and evaluation. Stakeholders can also identify gaps in powers, guidelines and resources.

A group sitting around a table

Capacity building and training

Sensitizing and training key stakeholders can improve enforcement of tobacco control laws. Different tobacco control laws will require different approaches but typically will include training for:

  • Enforcers and inspectors from responsible agencies
  • Political leaders
  • Civil society groups/partners
  • Sector-specific groups, including business and trade associations, transportation companies, sports facilities, health and education facilities
  • Media


The role of civil society

Civil society can play a critical role in enforcing tobacco control laws.

The Global Smoke-free Partnership identified these roles for civil society under smoke-free law implementation:

  • Monitoring compliance with the law – either formally as part of an established government Task Force, or informally filing complaints
  • If permitted under the legislation, civil society can take action against violations, such as removal of tobacco advertising from points-of-sale, or legal action against employers not complying with smoke-free workplaces
  • Raising awareness of the harms of tobacco and the benefits of the law in their communities
  • Encouraging businesses to comply and providing guidance
  • Promoting cessation and signposting to local services
  • Holding political leaders to account and advocating for stronger enforcement in their communities
  • Monitoring tobacco industry interference

Implementation Areas


Category: GIH Basic page

Issued by an executive authority or government regulatory agency, a regulation (or rule, order, ordinance or guideline) explains how to implement a specific law and its related penalties and sanctions. 


Category: GIH Basic page

Tobacco control law compliance increases the percentage of the population that is protected from tobacco harms.